Consider sending a chilly email to someone. Why would she bother to open it? She doesn’t know who you are, what you do, or why she should be interested in what you have to give. Is she even sure you’re a real person and not a con artist?
This isn’t to say that you shouldn’t send emails to potential consumers. Email is still one of the most effective methods for communicating with and interacting with your audience. It’s just that the spray-and-pray email days are past.
Identify your target audience: This is self-evident: if you made pizza ovens, you’d want to network with restaurants and pizzerias, not landscapers or doctors. To put it another way, only market to people or organizations who will profit from what you’re selling.
Consider aspects such as location, demographics, and interests. Consider the brands, styles, and tones of the clients with whom you’d like to collaborate. It’s best to search elsewhere if they don’t resonate with you.
Once you’ve narrowed down your target audience, contact the appropriate individual within the organization. This is the person who, in theory, will decide whether or not to use your product or service.
If you are unable to connect with her, at the very least establish a genuine connection with someone within the firm who can introduce you to the major decision maker.
Map out your target audience problem: Consider what keeps your ideal prospect awake at night and how you might help her address this problem after you’ve decided who to contact. For example, if you’re a small company attorney who recently read in the local press that a small business is being sued by a customer, that’s a situation you may assist with. Consider the consequences virus-infected firms experience and how you may prevent them if you provide cybersecurity services.
Get their email address: Now it’s up to you to collect those email addresses. Begin by downloading LinkedIn’s free Sales Navigator for Gmail plugin. It adds a sidebar to your Gmail account that allows you to view a person’s LinkedIn profile data as well as icebreakers like connections and interests. If a person’s email address isn’t attached to her LinkedIn page or she isn’t on LinkedIn, seek for contact information on other social sites or the company’s website.
Use a catching headline: Use a catching headline for your audience. Your subject line should be clear and concise and let it include what your email is exactly about. Your subject line should be targeted towards presenting a solution to your audience problem.
Cut the chase: “People don’t have time to read your email all day.” They’ll just have a few minutes — or less — in most cases. “Be succinct, direct, and to-the-point,” recommends Rose, in order to obtain what you want out of an email. “In reality, the receiver should have a general notion of the aim of your email after reading the first few phrases.”
“How are you doing?” and similar phrases should be avoided. “I hope this email finds you in good health,” and “I hope this email finds you in good health.” Your lead is unconcerned. She’s curious as to why you’re sending her an email and how she may profit from it.
A quick and effective technique to accomplish this is to make a bullet point list of your perks that is targeted to her. Don’t be hesitant to include evidence that you’re the real deal if you have it. Include in your email if a pizzeria’s sales improved by 10% as a result of your fantastic oven.
Make your message personal: Begin with the fundamentals, such as the person’s name and the name of the company. Then progress to the next level. This shows that you did some homework and are contacting her directly rather than sending a mass email. Did she recently get a promotion, win an award, or launch a new product? If that’s the case, congratulate her.
Call to action: Don’t put too much pressure on the person. Only use one CTA at a time. You should also utilize a calendar application to avoid back-and-forth emails when looking for the best meeting times — you can even include a scheduling link in your email.
Don’t forget to follow up with your audience: It’s fairly uncommon for people to receive an email and then forget to answer, and emails are notorious for getting lost in spam folders. If you haven’t heard back in about a week, it’s not a bad idea to follow up. In fact, most individuals don’t mind being reminded once in a while.
After sending an essential email, you’re still waiting for a response. If you’ve been emailing back and forth, here’s my number one email to get a response: “Have you given up on this?” says the narrator. This will undoubtedly elicit a response from them. You can tell they aren’t interested if they don’t.
Test and Measure your strategy: Email is a continuous procedure. You’ll need to test and modify your messaging as a result. This will help you enhance your cold emailing attempts in the future. Test the most popular subject line, as well as the most engaging email copy, the email with the highest site click-through rate, and the best day and time to send emails.
You may improve the effectiveness of your cold emails by adjusting them, resulting in time and energy savings as well as a higher return on investment. Cold emails aren’t a waste of time; they just need to be well-crafted and personalized to be effective.